Welcome to the Hive, Cargo Chief.
Kirk, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Cargo Chief is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US licensed freight broker mapped, the 6,500 that look like Simple Logistics, WSI and HTS Logistics, and three campaigns we'd run for Cargo Chief in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Cargo Chief.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a seasonally driven purchase cycle, and a small go-to-market team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 4,000 to 6,000 more of your best customers?
You already have the dream ones: the freight brokerages that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 4,000 to 6,000 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- Simple LogisticsTripled in-network carrier lane coverage and grew gross margins over 2%
- WSI64% of loads booked digitally by December, 3,000+ digital bookings in a quarter
- HTS LogisticsReduced cost of booking freight by 90% and grew carrier coverage 6%
- 48 BarriersSaves 4-6 hours a day booking freight versus using load boards
- Trucker ToolsReston, Virginia
- FreightifyNew Jersey
- Carrier NetworkDallas, Texas
- EmergeScottsdale, Arizona
- MakeMyLoadGermantown, Wisconsin
Every cell is a freight brokerage.
Every US freight brokerage with active operating authority sits in the FMCSA Licensing and Insurance system, with bond amount, authority date, and contact of record. We build the list from that, enrich the buyers, and time the sends to peak-season capacity planning.
You're the first supplier that comes to mind.
We'll actively monitor all 26,000 US licensed freight brokers and reach out when the right signal shows up, so Cargo Chief is the first name a VP of Carrier Procurement thinks of when capacity and booking automation comes up.
- New VP of Carrier Procurement or Capacity hireLinkedIn title changes show a brokerage staffing up for capacity growth.
- Surety bond increase filedFMCSA registry shows BMC-84 bond raised, a proxy for volume growth.
- TMS or rating-engine integration announcedPartner directories and press list new tech-stack additions.
- Carrier sales rep job postingsIndeed and LinkedIn postings signal a brokerage expanding its carrier network.
- Load board contract renewal cycleTrade press and RFP calendars flag DAT or Truckstop renewals coming due.
- TIA or Manifest conference rostersAttendee lists from Transportation Intermediaries Association events show active buyers.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from FMCSA Licensing & Insurance, state DOT filings, and TIA membership rosters. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Kirk, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.